Author Archives: Gravispr

Gravis Marketing and Breitbart News Network Partner for 2016 General Election Polling

Winter Springs, Fla. – When Doug Kaplan co-founded Gravis Marketing in 2010, he envisioned elevating the credibility and reliability of political polling. Six short years later, the non-partisan marketing and research firm based in Winter Springs, Fla. has received countless awards and has been showcased on some of the most recognized news sources in the United States. This past week, Breitbart News Network announced that it is launching a new partnership with Gravis Marketing to create the Breitbart / Gravis Poll Series; which will focus on General Election polling across the United States for the upcoming 2016 Presidential election.

Founded in 2007 by noted entrepreneur Andrew Breitbart and headquartered in Los Angeles, Calif., with news bureaus in Texas, London, and Jerusalem; Breitbart News Network has established a solid reputation for delivering hard-hitting, factual news without the slant or bias often associated with today’s news networks. Ranked as one of the Top 1000 visited websites globally according to, Breitbart News Network is a rapidly growing news organization with a similar vision as Gravis Marketing – to provide real time information in regards to seeking the pulse of the American voter.

“The explosive growth of Breitbart News rests on our ability to provide real time, actionable information to our community,” said Stephen K. Bannon, the Executive Chairman of Breitbart News Network. “Our partnership with Gravis is focused on just that — quantifying where the American people are on the issues of the day and the trends of tomorrow. Breitbart/Gravis will become a significant voice in the 2016 campaign and beyond.”

Breitbart News Editor-in-chief Alexander Marlow added; “It is not enough to grouse about bias and corruption. The best way to fight back is to get in the game ourselves, and that’s exactly what we’ve done.”

Gravis Marketing’s accurate polling results have been recognized by multiple media sources in 2016. Bloomberg Politics named Gravis Marketing the most accurate poll during the 2016 primary season but also received an A- grade from Political Pundit Daily at the end of 2015. Gravis’ ability to infuse new data collection methods with remarkably accurate polling samples has rapidly accelerated the firm’s growth and establishes a solid foundation for the new Breitbart / Gravis Poll Series.

“I’m incredibly humbled that Breitbart has chosen Gravis Marketing to partner for their 2016 polling series,” noted Gravis Marketing President Doug Kaplan. “They have an incredible reach, verticals and bureaus all around the world.  Our firm has the bandwidth to produce polls efficiently, accurately, and quickly; which was a major factor on why Breitbart chose our team.”

Kaplan continued to state; “Andrew Breitbart was a conservative icon. He liberated millions of Americans from the mindlock of the mainstream media and the news platform he created, Breitbart News Network, is the biggest source of breaking news and analysis, thought-leading commentary, and original reporting curated and written specifically for the new generation of independent and conservative thinkers.”

The new Breitbart / Gravis Poll Series is set to kick off in August 2016. Polling data will be posted at

Dr. Dena Grayson Surges to Commanding Lead in US Congressional Run

Winter Springs, Fla. – The race to replace incumbent US Congressman Alan Grayson has come into clear focus, based on recent polling completed in Florida’s 9th Congressional District. Dr. Dena Grayson, a noted medical researcher and the wife of US Congressman Alan Grayson, holds a dominating 20-point advantage over her closest opponent. Dr. Grayson received overwhelming support from voters throughout the 9th District, which encompasses Osceola County and parts of Orange and Polk Counties.

Dr. Dena Grayson is an accomplished physician and medical researcher, and according to WKMG News, she is one of the leading experts on viruses in Central Florida. Her recent work to combat the Zika virus that threatens Central Floridians, along with her extensive history of researching cures for cancer and other deadly diseases and treating uninsured patients for free, appear to be convincing voters that she is the cure from what ails us in Washington DC.

The recent survey asked 554 registered Democratic voters who are likely to vote in the upcoming August 30th primary, “In the Democratic Primary Election for the U.S. House of Representatives, for whom would you vote?” Voters throughout the district overwhelmingly supported Dr. Dena Grayson, with 31 percent indicating that they would vote for her. Dr. Grayson holds a 20-point lead over her closest competitor, Darren Soto, who only received 11 percent. Opponent Susannah Randolph received just four percent, a level of support statistically equal to zero.  (The remaining voters said that they had yet to make up their minds as to which candidate to support.)

Among voters who expressed a preference for one of the three Congressional candidates, 67 percent of those polled supported Dr. Dena Grayson. Darren Soto captured only 24 percent support; Susannah Randolph received the support of just nine percent.  Dr. Dena Grayson thus led Darren Soto by 43 percent.

Dr. Grayson led in all demographic segments, including Hispanic voters, where she led with 31 percent, compared to 19 percent for Darren Soto and only two percent for Susannah Randolph. Dr. Grayson also held substantial double-digit leads among Caucasian and African-American voters, as well as among both male and female voters.

Although she already enjoys a commanding lead, the area of favorability showed a significant indication of potential further growth in support. When asked, “Do you have a favorable or unfavorable opinion of Dr. Dena Grayson,” 62 percent of voters indicated that they have a favorable opinion of Dr. Grayson, compared to just 12 percent who stated that they have an unfavorable opinion and 26 percent who were unsure. The favorability rating of her closest opponent in the Democrat primary, Darren Soto, is a direct contrast, with 58 percent stating that they have an unfavorable opinion of him, 28 percent unsure and only 13 percent favorable.

The voters were also asked for whom they would vote in the Democratic Primary for US Senate, where Alan Grayson received 46 percent support, more than a four-to-one lead against his closest competitor, Patrick Murphy, who netted just 10 percent support.

Doug Kaplan, the President of Gravis Marketing, offered some analysis of the recent poll for this US Congressional seat, which is being vacated by Rep. Alan Grayson.  “It appears that Dr. Dena Grayson is poised to win the Democratic nomination to be that party’s choice in the primary election, and she is doing so on her own merits,” Kaplan stated. “Dr. Grayson has exceptional credentials to solve the problems and provide peace of mind to people who live in Central Florida.”

Kaplan added, “Her dedication to help improve the health of Americans and increase Social Security and Medicare benefits for senior citizens, along with her established reputation in the medical community (including her key contributions to combat the dangerous Zika virus) has established trust among voters, something that career politicians are struggling to accomplish in this election cycle. This is her first attempt at running for any political office, and it appears that her campaign is doing a fantastic job of informing voters about what she can do for them.”

The poll sampled 554 registered Democratic voters in Florida’s 9th District from June 10th through the 13th and has a margin of error of ± 4.2 at the 95% confidence level. The poll was conducted using automated telephone calls and was weighted by voting demographics.  The poll was paid for by Friends of Dena, the campaign committee for Dr. Dena Grayson.

You can visit her website at

In the Democratic Primary Election for the U.S. House of Representatives, for whom would you vote?

Bar Chart (version 2)

Support for the Congressional Candidates among Voters Who Express a Preference:

Pie Charts (version 2)

Do you have a favorable or unfavorable opinion of Dr. Dena Grayson?


Do you have a favorable or unfavorable opinion of Darren Soto?


In the Democratic Primary Election for the U.S. Senate, for whom would you vote?


The following questions are for demographic purposes:

Are you or is a member of your immediate family from a Latino, Hispanic or Spanish speaking background?


What race do you identify yourself as?


How old are you?


Do you have any children living in your household?


What is your gender?



Winter Springs, Fla. based political polling company’s stock is rising according to Nate Silver’s 538 Review of all US political polling firms in 2016.

Winter Springs, Fla. – The past two years has been extremely hard on political pollsters across the United States. With many of the established polling firms showing less than stellar results since 2014, Winter Springs, Fla.’s Gravis Marketing’s ratings are rising; thanks in part to a published report by noted political polling expert Nate Silver and his 538 Pollster Ratings for all US based polling firms.

The quickly expanding non-partisan marketing research company received a grade of “B-“, an improvement from Silver’s last review in 2014 when he awarded Gravis Marketing a “C” grade. Silver’s glowing review of Gravis Marketing, plus the A- grade the firm received from Political Pundit Daily at the end of 2015 is proving that the ‘new guy on the block’ is quickly becoming a credible source of accurate polling data.

Nate Silver’s FiveThirtyEight’s pollster ratings have arguably been the Gold Standard on which all polling firms are independently reviewed and ranked since 1998. Their grading system and rankings are calculated by analyzing the historical accuracy and the methodology of each firm’s polls. Accuracy scores account for the type of election, a poll’s sample size, the performance of other polls surveying the same race and other factors.

The 538 review also calculates measures of statistical bias in the polls. Silver’s review of Gravis Marketing included analyzing 55 previous polls in the past two years, discovering that they accurately predicted results 79 percent of the time; placing them in the upper tier of more than 300 independent polling organizations.

538-2016 Poll Ratings

Gravis Marketing is a relative newcomer to the highly competitive political polling world. Since its launch in 2010, the firm led by Doug Kaplan has rapidly made a positive impact in the world of collecting accurate polling data for small, local political campaigns to large-scale, nationwide campaigns for major political parties. Although the recent Silver and Political Pundit Daily reviews have highlighted the growth and improvement of Gravis’ polling results, founder Doug Kaplan remains incredibly proud of the team at Gravis Marketing that has exceeded his own expectations.

“To say that we’re incredibly honored to be placed among the top tier of polling firms in the United States by Nate Silver the 538 blog would be the understatement of the century,” Kaplan noted. “When we launched our firm in 2010, our goal was to continually improve our polling methodology and technology we use to collect accurate data. When I think about some of the incredible companies that we have eclipsed not only with Silver’s review but the Political Pundit Daily scorecard last year, it really provides confidence that what we’re doing is working.”

Although the firm showed incredible improvement from 2012 to the mid-term elections in 2014, Kaplan was resolved to continue to expand and fine-tune their polling methodology coming into the 2016 Presidential election. He noticed a growing trend that other polling firms and most political parties don’t want to admit – the electorate is vastly changing. It is Gravis’ dedication to not remaining complacent and their flexibility to fine-tune their polling collection process that Kaplan believes is what separates his firm from most of the competition.

“We’re very happy with the recent rankings; but we know we can improve – and must if we wish to compete,” Kaplan concluded. “I’ve tried to build a polling team that is separate from our political consulting firm so that we can focus on providing exceptional and focused services to our clients ranging from people running for local school boards or county commission to US Congress and Senatorial seats. We’ve come a long way in a short time, and I’m incredibly excited about our future.”

New York Primary Polling – April 13th, 2016


Winter Springs, Fla. – The second largest batch of voting delegates are up for grabs this upcoming week and it appears that New York native Donald Trump will capture the lion’s share of Republican delegates based on a recent poll completed by political campaign website developer Gravis Marketing. On the Democrat side, former New York Senator Hillary Clinton is struggling to pull away from her opponent Bernie Sanders but maintains a small five percentage point lead heading into April 19th‘s crucial primary.

The non-partisan marketing research firm that specializes in political campaign tools based in Winter Springs, Fla., completed a random survey of 481 likely Republican Primary voters and 635 likely Democratic Primary voters on April 13th. The poll has a margin of error ± 4.5% for Republicans and ± 3.9% for Democrats, all at the 95% confidence level.  The polling of New York primary voters were conducted using automated telephone calls (IVR technology), with the results weighted by relevant voting demographics.

The Gravis Marketing poll began by asking both party primary potential participants on their likelihood of participating in the upcoming New York primary. According to the poll, 73 percent of Republicans are ‘Very Likely’ to participate, while 71 percent of Democrat voters indicated the same reply. In the same question, two percent of Republicans indicated they had already taken advantage of early voting, while three percent of Democrats have cast their votes prior to the April 5th Gravis Poll.

On the Republican side, the 481 Republican Primary voters were asked, ‘Assuming you had to vote today, which 2016 GOP candidate would you vote for’? 57 percent of New York voters indicated they’d choose Donald J. Trump as their choice to become the Republican nominee, while Ohio Governor John Kasich received 22 percent. Texas US Senator Ted Cruz gathered 20 percent of support from the voters sampled in the Gravis Marketing poll.

Meanwhile, during the same poll, the 635 likely Democrat Primary voters were also asked, ‘Assuming you had to vote today, which 2016 Democrat candidate would you vote for?’ 53 percent of those polled chose Clinton while 47 percent indicated they are likely to cast their vote for the US Senator from nearby Vermont, Bernie Sanders.

Gravis Marketing’s President Doug Kaplan offered some analysis of the Gravis Poll in New York. “Ted Cruz has had a tremendous past few weeks, capturing +100 delegates over Trump; however, it appears that streak is going to come to a crashing end based on our New York Polling,” noted Kaplan. “The surprising result we saw from New York is not that Trump appears headed for a huge win in his original home state, but that Kasich seems to be headed for a second place finish over Cruz.”

“On the Democrat side of things, Bernie Sanders will just not go away. Although it is rather clear that Clinton’s support from Super Delegates will catapult her to the Democrat Party nomination, Sanders is still gaining momentum from voters and supporters. The question that needs to be asked clearly here is whether Sanders voters will passionately support Clinton if she is the Presidential nominee or flip ‘sides’ and support Donald Trump – who is connecting with non-traditional voters in a big way.”

Kaplan concluded; “The New York primary is typically the beginning of the home stretch for both parties. However, it’s not a winner take all state. I believe Trump is going to need to have a huge margin of victory and capture more than 60 percent of the delegates in order to have a ‘winning’ night. The strength of support from Trump is not shocking however the lack of support for Clinton in a state in which she was a former US Senator is what is surprising. It’s quite possible that Sanders could pull in some huge numbers to the polls come Tuesday; which could provide Republican’s with some ammunition for the general election.”

Infographics and Polling Demographics posted below for review and publication.





Ted Cruz IVR Survey Automated Phone Calls

Texas Primary and National Polling Recap – February 29th, 2016

Winter Springs, Fla. – With Super Tuesday Presidential primary elections less than 24 hours away, Ted Cruz appears to be headed to a GOP victory in his home state of Texas based on a recent poll completed by Gravis Marketing. The non-partisan research firm from Winter Springs, Fla. conducted a random survey of 1,311 likely voters in the Texas primaries.  The Texas poll was conducted from February 24th to the 26th and includes 893 Republican primary participants and 418 Democratic primary participants.

Gravis Marketing also completed a nationwide poll of 2,091 registered voters in the U.S. regarding the presidential election.  The National poll was conducted on February 18, 2016 and has a margin of error of ± 2.1% (± 2.7% for the 1,289 Republicans and ± 3.5% for the 802 Democrats) at the 95% confidence level. Both polls were conducted using automated telephone calls (IVR Survey Technology) and weighted separately for each population in the question presented has a margin of error of ±3% for Republicans and ±5% for Democrats.

State of Texas Recap

The Gravis Marketing poll in Texas began by asking 893 likely Republican primary participants, ‘Assuming you had to vote today, which 2016 GOP Candidate would you vote for?’ Texas Senator Ted Cruz captured the lion’s share of potential voters, netting 41 percent support in his home state. Donald Trump received 30 percent support, while Florida Senator Marco Rubio trailed with 17 percent. John Kasich and Dr. Ben Carson received six percent each.

On the Democrat ticket, 418 likely Democrat primary participants were asked, ‘Assuming you had to vote today, which 2016 Democrat candidate would you vote for?’ Front runner Hillary Clinton currently holds a huge lead of 32 points over her competitor Bernie Sanders – with Clinton gathering 66 percent to Sanders 34 percent support.

Nationwide Polling Recap

The national polling asked 2,091 registered voters about their opinion of the upcoming Presidential election. They were first asked about their opinion of the current job performance of President Obama. The voters were asked, ‘Do approve or disapprove of President Obama’s job performance?’ 43 percent stated that they currently approve of the President’s job performance, while 50 percent of those surveyed disapprove. Seven percent were ‘unsure’ as to their opinion.

The registered voters were then asked ‘Do you plan on voting in the Republican or Democratic Primary for the 2016 Presidential Election?’ 57 percent of the 1,289 Republicans polled indicated that they intend on voting in the primary season in their states. Among the 802 Democrats polled, 43 percent stated they were likely to participate in state primaries and caucus.

When asked about which GOP candidate they would vote for today if they had to cast a vote, Donald Trump received the largest support of 38 percent, while Marco Rubio received 20 percent and Ted Cruz received 17 percent to round off the top three. Democrat voters prefer Clinton over Sanders by a 10-point margin (Clinton receiving 55 percent to Sanders 45 percent support).