How to Set up Call Tracking to Track Leads

April 27, 2013

If your marketing relies mostly on the internet, good for you. You’re subject to the whims of the crowd and you have very little control over what you’re doing. If your marketing relies on the telephone, you have a lot more control over what you are doing, except for one thing.

Tracking data

If you want to find out where your customers are coming from when you are using exclusively web marketing, all you have to do is look on your Analytics page and you’re done. If you want to track where most of your telephone calls are coming from, it’s impossible, which is unfortunately frustrating, because telephone marketing can get very expensive.

At least it used to be impossible

Now, if you want to track your telephone calls, find a group that sets up trackable phone numbers. Most of these work by giving you new phone numbers for every ad setup. If you have a huge billboard ad with one phone number from that company, a different number on your website, and a different number on your newspaper ads, you will be able to tell which calls come from where simply by tracking which number your customers call in from.

The list of marketing campaigns you should be tracking this way is huge. At your very least, you should be tracking any type of marketing that you have to pay for that also includes your phone number should always be tracked. Direct mail campaigns, email marketing with your phone number, radio ads, TV ads, flyers, ads, and anything else that will show you results in telephone calls.

Some of the call tracking programs we recommend Call Rail, Call Fire and Avidtrak. All these services offer a free trial and there are plenty out there that you can try before you buy.

This can come in really handy

If you spend a lot of money on something that you have to spend money on and you don’t track the phone number from them, you might not know if you are actually getting any sales from that campaign or not.

While it may look good on paper, if you can not track the results, you have no way of knowing what ad campaigns are getting you money and which ones are just draining your cash flow.

Your analytics program can integrate the telephone number system using cookies and other data in your websites and ad campaigns to help you get the information you need. This can be linked to your AdWords, Google Analytics, and quite a few other programs.

Depending on what program you use to track all of your phone numbers, setting up the system might be as simple as signing up, or it might require putting in some code into your Google Analytics system. It depends on which phone tracking system that you are using.

Two of the best known programs are bluecorona.com and hostednumbers.com, but if you know what you are doing, you can cobble a system together using Google Analytics and Google phone numbers.

Most phone number tracking programs include organizing your numbers package into what you want it to track, lining up the numbers to your websites, adding the tracking code to the pages on your website, setting up a macro for your PPC codes, and setting up goals for Google Analytics, and linking it up with any other programs you’re doing.

About the Author: Edwin is an avid marketer and writer. He currently works at Toronto web design company 9th sphere. Edwin has a passion for great marketing and making sure everything is tracked correctly.


Call Tracking For Your Business.

If your marketing relies mostly on the internet, good for you. You’re subject to the whims of the crowd and you have very little control over what you’re doing. If your marketing relies on the telephone, you have a lot more control over what you are doing, except for one thing.

Gravis Marketing - Predictive Dialer, robocalls, IVR, Patch Through, Voter Data, Voter Files, Consumer Files, Consumer Data - Hi tech services

Tracking data

If you want to find out where your customers are coming from when you are using exclusively web marketing, all you have to do is look on your Analytics page, select call tracking and you’re done. If you want to track where most of your telephone calls are coming from, it’s impossible, which is unfortunately frustrating, because telephone marketing can get very expensive.

Call Tracking - Dialer Leads

At least it used to be impossible

Now, if you want to track your telephone calls using call tracking, find a group that sets up trackable phone numbers. Most of these work by giving you new phone numbers for every ad setup. If you have a huge billboard ad with one phone number from that company, a different number on your website, and a different number on your newspaper ads, you will be able to tell which calls come from where simply by tracking which number your customers call in from and the call tracking software will help you determine your ROI.

The list of marketing campaigns you should be tracking this way is huge. At your very least, you should be tracking any type of marketing that you have to pay for that also includes your phone number should always be tracked. Direct mail campaigns, email marketing with your phone number, radio ads, political marketing, TV ads, flyers, ads, and anything else that will show you results in telephone calls..

This can come in really handy

If you spend a lot of money on something that you have to spend money on and you don’t track the phone number from them, you might not know if you are actually getting any sales from that campaign or not.

While it may look good on paper, if you can not track the results, you have no way of knowing what ad campaigns are getting you money and which ones are just draining your cash flow.

Your analytics program can integrate the telephone number system using cookies and other data in your websites and ad campaigns to help you get the information you need. This can be linked to your AdWords, Google Analytics, and quite a few other programs.

Depending on what program you use to track all of your phone numbers, setting up the system might be as simple as signing up, or it might require putting in some code into your Google Analytics system. It depends on which phone tracking system that you are using.

Two of the best known programs are bluecorona.com and hostednumbers.com, but if you know what you are doing, you can cobble a system together using Google Analytics and Google phone numbers.

Most phone number tracking programs include organizing your numbers package into what you want it to track, lining up the numbers to your websites, adding the tracking code to the pages on your website, setting up a macro for your PPC codes, and setting up goals for Google Analytics, and linking it up with any other programs you’re doing.

About the Author: Edwin is an avid marketer and writer. He currently works at Toronto web design company 9th sphere. Edwin has a passion for great marketing and making sure everything is tracked correctly.

If your marketing relies mostly on the internet, good for you. You’re subject to the whims of the crowd and you have very little control over what you’re doing. If your marketing relies on the telephone, you have a lot more control over what you are doing, except for one thing.

Tracking data

If you want to find out where your customers are coming from when you are using exclusively web marketing, all you have to do is look on your Analytics page and you’re done. If you want to track where most of your telephone calls are coming from, it’s impossible, which is unfortunately frustrating, because telephone marketing can get very expensive.

At least it used to be impossible

Now, if you want to track your telephone calls, find a group that sets up trackable phone numbers. Most of these work by giving you new phone numbers for every ad setup. If you have a huge billboard ad with one phone number from that company, a different number on your website, and a different number on your newspaper ads, you will be able to tell which calls come from where simply by tracking which number your customers call in from.

The list of marketing campaigns you should be tracking this way is huge. At your very least, you should be tracking any type of marketing that you have to pay for that also includes your phone number should always be tracked. Direct mail campaigns, email marketing with your phone number, radio ads, TV ads, flyers, ads, and anything else that will show you results in telephone calls.

Some of the call tracking programs we recommend Call Rail, Call Fire and Avidtrak. All these services offer a free trial and there are plenty out there that you can try before you buy.

This can come in really handy

If you spend a lot of money on something that you have to spend money on and you don’t track the phone number from them, you might not know if you are actually getting any sales from that campaign or not.

While it may look good on paper, if you can not track the results, you have no way of knowing what ad campaigns are getting you money and which ones are just draining your cash flow.

Your analytics program can integrate the telephone number system using cookies and other data in your websites and ad campaigns to help you get the information you need. This can be linked to your AdWords, Google Analytics, and quite a few other programs.

Depending on what program you use to track all of your phone numbers, setting up the system might be as simple as signing up, or it might require putting in some code into your Google Analytics system. It depends on which phone tracking system that you are using.

Two of the best known programs are bluecorona.com and hostednumbers.com, but if you know what you are doing, you can cobble a system together using Google Analytics and Google phone numbers.

Most phone number tracking programs include organizing your numbers package into what you want it to track, lining up the numbers to your websites, adding the tracking code to the pages on your website, setting up a macro for your PPC codes, and setting up goals for Google Analytics, and linking it up with any other programs you’re doing.

About the Author: Edwin is an avid marketer and writer. He currently works at Toronto web design company 9th sphere. Edwin has a passion for great marketing and making sure everything is tracked correctly.

If your marketing relies mostly on the internet, good for you. You’re subject to the whims of the crowd and you have very little control over what you’re doing. If your marketing relies on the telephone, you have a lot more control over what you are doing, except for one thing.

Tracking data

If you want to find out where your customers are coming from when you are using exclusively web marketing, all you have to do is look on your Analytics page and you’re done. If you want to track where most of your telephone calls are coming from, it’s impossible, which is unfortunately frustrating, because telephone marketing can get very expensive.

At least it used to be impossible

Now, if you want to track your telephone calls, find a group that sets up trackable phone numbers. Most of these work by giving you new phone numbers for every ad setup. If you have a huge billboard ad with one phone number from that company, a different number on your website, and a different number on your newspaper ads, you will be able to tell which calls come from where simply by tracking which number your customers call in from.

The list of marketing campaigns you should be tracking this way is huge. At your very least, you should be tracking any type of marketing that you have to pay for that also includes your phone number should always be tracked. Direct mail campaigns, email marketing with your phone number, radio ads, TV ads, flyers, ads, and anything else that will show you results in telephone calls.

Some of the call tracking programs we recommend Call Rail, Call Fire and Avidtrak. All these services offer a free trial and there are plenty out there that you can try before you buy.

This can come in really handy

If you spend a lot of money on something that you have to spend money on and you don’t track the phone number from them, you might not know if you are actually getting any sales from that campaign or not.

While it may look good on paper, if you can not track the results, you have no way of knowing what ad campaigns are getting you money and which ones are just draining your cash flow.

Your analytics program can integrate the telephone number system using cookies and other data in your websites and ad campaigns to help you get the information you need. This can be linked to your AdWords, Google Analytics, and quite a few other programs.

Depending on what program you use to track all of your phone numbers, setting up the system might be as simple as signing up, or it might require putting in some code into your Google Analytics system. It depends on which phone tracking system that you are using.

Two of the best known programs are bluecorona.com and hostednumbers.com, but if you know what you are doing, you can cobble a system together using Google Analytics and Google phone numbers.

Most phone number tracking programs include organizing your numbers package into what you want it to track, lining up the numbers to your websites, adding the tracking code to the pages on your website, setting up a macro for your PPC codes, and setting up goals for Google Analytics, and linking it up with any other programs you’re doing.

About the Author: Edwin is an avid marketer and writer. He currently works at Toronto web design company 9th sphere. Edwin has a passion for great marketing and making sure everything is tracked correctly.

If your marketing relies mostly on the internet, good for you. You’re subject to the whims of the crowd and you have very little control over what you’re doing. If your marketing relies on the telephone, you have a lot more control over what you are doing, except for one thing.

Tracking data

If you want to find out where your customers are coming from when you are using exclusively web marketing, all you have to do is look on your Analytics page and you’re done. If you want to track where most of your telephone calls are coming from, it’s impossible, which is unfortunately frustrating, because telephone marketing can get very expensive.

At least it used to be impossible

Now, if you want to track your telephone calls, find a group that sets up trackable phone numbers. Most of these work by giving you new phone numbers for every ad setup. If you have a huge billboard ad with one phone number from that company, a different number on your website, and a different number on your newspaper ads, you will be able to tell which calls come from where simply by tracking which number your customers call in from.

The list of marketing campaigns you should be tracking this way is huge. At your very least, you should be tracking any type of marketing that you have to pay for that also includes your phone number should always be tracked. Direct mail campaigns, email marketing with your phone number, radio ads, TV ads, flyers, ads, and anything else that will show you results in telephone calls.

Some of the call tracking programs we recommend Call Rail, Call Fire and Avidtrak. All these services offer a free trial and there are plenty out there that you can try before you buy.

This can come in really handy

If you spend a lot of money on something that you have to spend money on and you don’t track the phone number from them, you might not know if you are actually getting any sales from that campaign or not.

While it may look good on paper, if you can not track the results, you have no way of knowing what ad campaigns are getting you money and which ones are just draining your cash flow.

Your analytics program can integrate the telephone number system using cookies and other data in your websites and ad campaigns to help you get the information you need. This can be linked to your AdWords, Google Analytics, and quite a few other programs.

Depending on what program you use to track all of your phone numbers, setting up the system might be as simple as signing up, or it might require putting in some code into your Google Analytics system. It depends on which phone tracking system that you are using.

Two of the best known programs are bluecorona.com and hostednumbers.com, but if you know what you are doing, you can cobble a system together using Google Analytics and Google phone numbers.

Most phone number tracking programs include organizing your numbers package into what you want it to track, lining up the numbers to your websites, adding the tracking code to the pages on your website, setting up a macro for your PPC codes, and setting up goals for Google Analytics, and linking it up with any other programs you’re doing.

About the Author: Edwin is an avid marketer and writer. He currently works at Toronto web design company 9th sphere. Edwin has a passion for great marketing and making sure everything is tracked correctly.

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