Category Archives: Polls

2016 Montana Polling

Results for November 24 – 25, 2014

Executive Summary

Gravis Marketing conducted a random survey of 836 registered voters in Montana regarding potential statewide and presidential candidates. The poll carries a margin of error of 3%. The total may not add to 100% due to rounding.

Do approve or disapprove of President Obama’s job performance?

Approval of Obama3 2016  Montana PollingIf the election for Governor were held today and the candidates were Republican Tim Fox or Democrat Steve Bullock, whom would you vote for?

Governor Fox or Bullock 2016  Montana PollingIf the election for Governor were held today and the candidates were Republican Ryan Zinke or Democrat Steve Bullock, whom would you vote for?

Governor Zinke or Bullock 2016  Montana PollingIf the election for President were held today and the candidates were Republican Jeb Bush and Democrat Hillary Clinton, whom would you vote for?

President Bush or Clinton 2016  Montana PollingIf the election for President were held today and the candidates were Republican Rand Paul and Democrat Hillary Clinton, whom would you vote for?

President Paul or Clinton 2016  Montana PollingIf the election for President were held today and the candidates were Republican Paul Ryan and Democrat Hillary Clinton, whom would you vote for?

President Ryan or Clinton 2016  Montana PollingIf the election for President were held today and the candidates were Republican Nikki Haley and Democrat Hillary Clinton, whom would you vote for?

President Haley or Clinton 2016  Montana PollingIf the election for President were held today and the candidates were Republican Ted Cruz and Democrat Hillary Clinton, whom would you vote for?

President Cruz or Clinton 2016  Montana PollingThe following questions are for demographic purposes.
What is your political party affiliation?

Party3 2016  Montana PollingAre you Hispanic?

Hispanic3 2016  Montana PollingWhat race do you identify yourself as?

Race3 2016  Montana PollingWhich of the following best represents your religious affiliation?

Religious affiliation4 2016  Montana PollingWhat is the highest level of education you have completed?

Education Category 2016  Montana PollingHow old are you?

Age group3 2016  Montana PollingWhat is your gender?

Gender3 2016  Montana PollingNote: the polls were conducted using IVR technology and weighted by historical voting demographics.

Current 2016 Republican Primary Polling

Winter Springs, Fla. - Traditionally, post election polling tends to follow the results – especially in a wave election as we saw this past November. However, since the next major elections will focus on selecting a Presidential nominee for both Republican and Democratic parties, Gravis Marketing, a nonpartisan research firm based in Winter Springs, Fla decided to inquire about the pulse of 811 Republican voters in Florida regarding potential election match-ups. The poll has a margin of error of plus / minus three percent and was conducted November 19 – 20, 2014 using Gravis Marketing IVR Automated telephone technology.

As with most Gravis Marketing political polling, our Republican targeted poll began by asking registered Republican voters “Do you approve or disapprove of President Obama’s job performance.” 93 percent of those polled disapprove of the President’s job performance, while only three percent were ‘unsure and four percent support the President’s job performance.

The focus of the Gravis polling then shifted to potential match-ups for the Republican nomination for the 2016 Presidential Election. The first pair asked of Florida Republican voters were Florida politicians Marco Rubio and Jeb Bush. “If the Republican Primary election for President were held today and the candidates were Jeb Bush and Marco Rubio, whom would you vote for?” 44 percent of voters would currently support the former Governor Jeb Bush, while 34 percent indicated support for the current Senator, Marco Rubio. 22 percent of those polled were undecided at this point.

The next potential match-up was expanded to include more potential candidates. “If the Republican primary election for President were held today and the candidates were Marco Rubio, Jeb Bush, Nikki Haley, Chris Christie, Rick Santorum, Rand Paul, Ted Cruz, and Paul Ryan, whom would you vote for?” In this case, former Florida Governor Jeb Bush led the pack, receiving 33 percent support. Rubio received 14 percent support in his home state. Capturing 11 percent each were Senators Ted Cruz and Rand Paul, while Chris Christie, Nikki Haley, Paul Ryan and Rick Santorum captured less than 10 percent support individually. 13 percent of those asked were currently undecided.

Gravis Marketing founder and President Doug Kaplan added some interesting comments in regards to the results shown in this recent polling. “We conducted the poll because you have an interesting dynamic happening at this moment. Most political experts believe that both Rubio and Bush won’t run. The Bush family saying is a 50 / 50 chance and that he is leaning towards a potential 2016 run for the Presidential office. Rubio says he will make  a decision in weeks.”

Kaplan continued to state; “Rubio has a few drawbacks – the first is he would have to give up his Senate seat. He still very young he could still run 20 years from now and not be as old is Hillary Clinton when she is sworn in.  The questions for Bush is that he has not been in office for over 10 years it’s a completely different political landscape now.”

“What the Poll tells me is Bush is incredibly popular. The Republicans have a really strong field this time; however with his popularity, Bush seems to have a clear advantage. In a fractured field some of his positions that are not aligned with the Republican party common core and immigration he can get away with because it’s not a direct one-on-one election. As it stands now, I’d predict either Bush  or Rubio will be the Republican nominee – assuming that both candidates will make the decision to run for the Presidential office in 2016.”

With the potential that Marco Rubio would vacate his Senate seat, the potential exists for a new Republican candidate to rise from the ranks to replace him in Washington DC. As such, the Gravis Marketing poll included this question; “If the Republican primary election for Senate were held today and Senator Marco Rubio was not a candidate and the candidates were Pam Bondi, Jeff Atwater, or Adam Putnam, whom would you vote for?” 38 percent of those asked currently would cast a vote for Pam Bondi, while Jeff Atwater received 17 percent support and Adam Putman captured 16 percent.

Doug Kaplan opined; “On the Senate side if Rubio is to give up the current Senate seat to run for President there are currently three, very strong contenders in Adam Putnam Jeff Atwater and Pam Bondi. I think Pam Bondi was the big winner in last election that no one talked about. Bondi brilliantly moved to the right and is probably now considered one of the most conservative Republican politicians – especially in the social at home issues which matter to primary voters. She appears to be setting herself up for long term success; knowing she’s going to have a tough primary coming up maybe for Senate and eventually, perhaps for Governor.”

Do approve or disapprove of President Obama’s job performance?

Approval of Obama1 Current 2016 Republican Primary PollingIf the Republican Primary election for President were held today and the candidates were Jeb Bush and Marco Rubio, whom would you vote for?

Republican Primary President Bush or Rubio Current 2016 Republican Primary PollingIf the Republican primary election for President were held today and the candidates were Marco Rubio, Jeb Bush, Nikki Haley, Chris Christie, Rick Santorum, Rand Paul, Ted Cruz, and Paul Ryan, whom would you vote for?

Republican Primary Broad Field Current 2016 Republican Primary PollingIf the Republican primary election for Senate were held today and Senator Marco Rubio was not a candidate and the candidates were Pam Bondi, Jeff Atwater, or Adam Putnam, whom would you vote for?

Republican Primary Senate Current 2016 Republican Primary PollingThe following questions are for demographic purposes.

Are you or is a member of your immediate family from a Latino, Hispanic or Spanish speaking background?

Hispanic1 Current 2016 Republican Primary PollingWhat race do you identify yourself as?

Race1 Current 2016 Republican Primary PollingWhich of the following best represents your religious affiliation?

Religious affiliation1 Current 2016 Republican Primary PollingWhat is the highest level of education you have completed?

Education category1 Current 2016 Republican Primary PollingHow old are you?

Age group1 Current 2016 Republican Primary PollingWhat is your gender?

Gender1 Current 2016 Republican Primary PollingNote: the polls were conducted using automated telephone calls and weighted by anticipated voting demographics.

Current 2016 Democratic Primary Polling in Florida

Winter Springs, Fla. - Gravis Marketing, a non-partisan research firm based in Winter Springs, Fla. recent conducted a random survey of 694 Democratic voters regarding potential match-ups for the Democratic Presidential Primary.  The poll was completed using Gravis Marketing IVR automated telephone technology and carries a margin of error of plus / minus four percent and was completed November 19 – 20, 2014.

The first question asked of Democratic voters in Florida was whether they approve or disapprove of the job performance of Democratic President Barack Obama. According to the results of the Gravis Marketing survey, 73 percent of registered Democrats in Florida support the President’s job approval, while 20 percent disapprove. Seven percent were unsure as to their opinion on this question.

The scope of the Gravis poll then shifted to asking about potential match-ups for the Democratic nomination for President of the United States in 2016. “If the Democratic Primary election for President were held today and the candidates were Hillary Clinton and Elizabeth Warren, whom would you vote for?” When asked to choose between two candidates, the results of the Gravis poll indicated that Hillary Clinton currently holds a 61 to 26 percent advantage over Elizabeth Warren – with 13 percent undecided at this point.

The next question expanded the potential field of candidates considerably by asking; “If the Democratic primary election for President were held today and the candidates were Hillary Clinton, Elizabeth Warren, Joe Biden, Andrew Cuomo, and Martin O’Malley, who would you vote for?” Again, Clinton received the lion’s share of support, by capturing more than half of the potential vote. Receiving less than 15 percent support was Elizabeth Warren, followed by Joe Biden, Martin O’Malley and finally Andrew Cuomo.

Do approve or disapprove of President Obama’s job performance?

Approval of Obama2 Current 2016 Democratic Primary Polling in FloridaIf the Democratic Primary election for President were held today and the candidates were Hillary Clinton and Elizabeth Warren, whom would you vote for?

Democratic Primary President Clinton or Warren Current 2016 Democratic Primary Polling in Florida If the Democratic primary election for President were held today and the candidates were Hillary Clinton, Elizabeth Warren, Joe Biden, Andrew Cuomo, and Martin O’Malley, who would you vote for?

Democratic Primary Broad Field Current 2016 Democratic Primary Polling in Florida


The following questions are for demographic purposes.

Are you or is a member of your immediate family from a Latino, Hispanic or Spanish speaking background?

Hispanic2 Current 2016 Democratic Primary Polling in Florida What race do you identify yourself as?

Race2 Current 2016 Democratic Primary Polling in Florida Which of the following best represents your religious affiliation?

Religious affiliation3 Current 2016 Democratic Primary Polling in Florida What is the highest level of education you have completed?

Education category3 Current 2016 Democratic Primary Polling in Florida How old are you?

Age group2 Current 2016 Democratic Primary Polling in Florida What is your gender?

Gender2 Current 2016 Democratic Primary Polling in Florida Note: the polls were conducted using automated telephone calls and weighted by anticipated voting demographics.

Current Louisiana Polling

Winter Springs, Fla. – As the State of Louisiana prepares for a run-off election on December 6th, 2014, Human Events-Gravis Marketing conducted a random survey of 643 likely voters regarding opinions of races in Louisiana – specifically the final US Senate position to be filled. The poll; which was conducted from November 12th till the 14th carries a margin of error of plus / minus four percent. The polls were conducted using automated telephone calls and weighted by anticipated voting demographics.

The first question asked voters in Louisiana if they are likely to vote in the Runoff Election to be held on December 6th, 2014. A large percentage of 81 points stated that they were very likely to vote, 13 percent said they were ‘likely’ and six percent said they were ‘somewhat’ likely. The voters in Louisiana were also asked if they supported or disagree with the President’s job performance. As recent polls have indicated, Louisiana voters strongly disagree with the job performance of President Obama, with 61 percent stating they disapprove of the actions of his job. Only 33 percent indicated they support the President; while six percent remain ‘unsure’.

US Senate Race – Louisiana

The Gravis Marketing poll then inquired ‘If the runoff election for Senate were held today and the candidates were Republican Bill Cassidy and Democrat Mary Landrieu, whom would you vote for?’ Republican Bill Cassidy received a tremendous vote of confidence, capturing 59 percent of the potential vote. The Incumbent Senator, Democrat Mary Landrieu received 38 percent and as of November 14th, only three percent remain unsure.

How likely are you to vote in the Runoff Election on December 6, 2014?

Likelihood of Voting Current Louisiana PollingDo approve or disapprove of President Obama’s Job Performance?

Approval of Obama Current Louisiana PollingIf the runoff election for Senate were held today and the candidates were Republican Bill Cassidy and Democrat Mary Landrieu, whom would you vote for?

Senate Current Louisiana PollingIf the election for Governor were held today and the candidates were Republican David Vitter and Democrat Mitch Landrieu, whom would you vote for?

Governor Vitter or Landrieu Current Louisiana PollingIf the election for Governor were held today and the candidates were Republican David Vitter and Republican Jay Dardenne, whom would you vote for?

Governor Vitter or Dardenne Current Louisiana PollingThe following questions are for demographic purposes.

What is your political party affiliation?

Party Current Louisiana PollingAre you or is a member of your immediate family from a Latino, Hispanic or Spanish speaking background?

Hispanic Current Louisiana PollingWhat race do you identify yourself as?

Race Current Louisiana PollingWhich of the following best represents your religious affiliation?

Religious affiliation Current Louisiana PollingWhat is the highest level of education you have completed?

Education category Current Louisiana PollingHow old are you?

Age group Current Louisiana PollingWhat is your gender?

Gender Current Louisiana Polling

Gravis Marketing Polls Accurately Predicted Most US Senate Races

logo Gravis Marketing Polls Accurately Predicted Most US Senate RacesWinter Springs, Fla. - November 12, 2014 – Trying to capture an accurate pulse of a highly diverse voting segment is not an exact science. However, the folks at Gravis Marketing seem to have the ‘secret sauce’ once again as several of their US Senate polling of the 2014 mid-term elections were not only correct – they were accurate; predicting margins of victory for several candidates that will be joining the US Senate officially in January of 2015.

Gravis Marketing, a non-partisan political research and public relations firm launched in 2010 and based in Winter Springs, Fla. has quickly established a solid reputation for delivering accurate results with their polling data. Gravis Marketing was the recipient of the 2013 American Association of Political Consultants Award for 2012 Presidential Primary domestic and international phone calls; primarily based on the success of their polling during that hotly contested election.

Gravis Marketing founder Doug Kaplan and his team has fine-tuned the polling strategy– by making significant improvements to the team and processes that have allowed them to accurately predict several political results in 2014.

“It’s refreshing to know that the changes we made at the end of 2012 have paid dividends in 2014,” noted Kaplan, who also accurately predicted the demise of the State of Florida’s Constitutional Medical Marijuana Amendment back in February 2014 while most other polls had the legislation passing with overwhelming support. “Our polling is completed different than most as we integrate facts – not opinion or spin with the polling questions and voting demographics polled.”

“With this election, we began to see a fundamental shift from Democratic support to Republican support as early as February 2014 in several states including Maryland, Colorado, North Carolina and Iowa. However, in the end, to be as accurate as our polls were is conclusive proof that our polling technology and data works.”

In three states where the majority of polls showed Democratic victories in the US Senate, Gravis Marketing accurately predicted Republican victories – however the margin of victory in these polls is what separates Gravis’ polling.

In Colorado, Gravis Marketing’s final poll completed on October 16th, 2014 showed Republican Cory Gardner capturing 48 percent support, defeating Democrat incumbent Senator Mark Udall by five points (with nine percent of the polling segment still undecided and a margin of error of plus / minus three points). In the end, Gardner received 48 percent support and won the election by two percentage points.

In Iowa, Gravis polling completing on October 21st showed Republican candidate Jodi Ernst winning the Senate seat with a comfortable margin of 49 percent support over Bruce Braley’s 43 percent (with eight percent still unsure of their vote.) Once again, they accurately predicted the margin of victory within their margin of error, with Ernst capturing 52 percent to Braley’s 44 percent support.

Finally, in North Carolina, Gravis Marketing was on the right side of the hotly contested Thom Tillis versus Democratic incumbent Kay Hagan. However, in this case, they were nearly dead-on accurate, predicting that the Republican candidate Tillis would capture 47 percent of the vote and defeat Hagen by a very narrow one percentage point margin. In the end – Tillis captured 48 percent and won by two points.

“I think that these results prove that our automated calling polling does not skew to conservatives as others have suggested in the past,” stated Kaplan. “We’ve worked very hard to fine-tune our polling methods and science, but as we progress, we are also beginning to integrate better tools and technology that will vastly improve our efficiency and provide even more accurate data for campaigns. The intent of polling in any vertical is to gather accurate data so that you can fine-tune your message to effectively reach your target audience. Spinning polling or only targeting segments that enhance an agenda isn’t accurate. Although our methods might not fall into lock-step with traditional polling – our results speak for themselves; and we’re very proud of that.”

To learn more about Gravis Marketing, please visit their website at http://www.GravisMarketing.com.

About Gravis Marketing

Gravis Marketing has quickly established itself as a pioneer and leader in marketing solutions in multiple verticals. Founded in 2010 by Doug Kaplan, a veteran of public relations and political consultation services across the globe for several years, Gravis Marketing has rapidly become a dependable brand that political campaigns can trust to help effectively target, reach and capture more support.

In the past four years, Gravis Marketing has retained multiple awards in political polling and marketing research services. Working with leading political campaigns, public affairs organizations, businesses and non-profit organizations, it has become a primary mission of their company to always customize a solution to fit the individual needs and budget of every client they serve.