Results for September 16 – 17, 2014

Executive Summary

coloradoWinter Springs, Fla. – Always looking to grab the factual pulse of today’s passionate voter, Gravis Marketing, a non-partisan marketing research firm based in Winter Springs, Fla. recently completed a poll of 657 likely registered voters in the State of Colorado. The focus of the Gravis Marketing poll was targeted to both Federal and State of Colorado potential match-ups for the upcoming November general election. The poll was completed using IVR automatic phone call technology and carries a margin of error of 4%.

Of the 657 likely registered voters in Colorado, 39% stated an independent political party affiliation – while 32% said they were registered Democrat and 29% Republican. The ratio of female voters to male voters was 51 to 49% respectfully. And the largest individual voting demographic was the 18 to 49 target (45%) while the 50-64 age bracket was represented by 37% and the over 65 voter target captured 18% of those polled.

Federal Political Feedback

The first question asked of the 657 voters in Colorado inquired about their approval or disapproval of the job performance of President Barack Obama. Of those polled, 57% disapprove of his current job performance, while 38% approve and 5% remain unsure of whether they approve or disapprove. The voters were then asked to about their intent on who they will vote for US Senator representing the State of Colorado – “If the election for Senate were held today and the candidates were Republican Cory Gardner, Democrat Mark Udall, and Libertarian Gaylon Kent, whom would you vote for?” Republican Cory Gardner captured the largest percentage (46%), Democrat Mark Udall received 39% of the potential voter support. 9% of those polled remain undecided at this point, while the Libertarian candidate Gaylon Kent captured 6% support of those in the State of Colorado.

State of Colorado Political Feedback

The scope of the Gravis Marketing poll then shifted to asking the registered voters about upcoming match-ups in State-wide races. “If the election for Governor were held today and the candidates were Republican Bob Beauprez, Democrat John Hickenlooper, and Libertarian Matt Hess, whom would you vote for?” 48% of those polled would support Republican Bob Beauprez to unseat the incumbent Governor John Hickenlooper – who received 43%. A total of 5% of those polled would support the third-party candidate Hess and at the time of the poll, 4% remain undecided.

The poll then asked, “If the election for Attorney General were held today and the candidates were Republican Cynthia Coffman, Democrat Don Quick, and Libertarian David Williams, whom would you vote for?” 42% of those in the State of Colorado that replied to the Gravis Marketing poll indicated support for Republican Cynthia Coffman, while 33% would vote for Quick and 17% are undecided. Currently 8% indicated they would cast a vote for Libertarian David Williams.

The next question asked of the Colorado registered voters was, “If the election for Secretary of State were held and the candidates were Republican Wayne Williams, Democrat Joe Neguse, and Libertarian David Schambach, whom would you vote for?” 43% stated they would support Republican Wayne Williams, 39% would vote for Democrat Joe Neguse, 13% are currently undecided, while only 5% would vote for the Libertarian candidate David Schambach.

The final state wide question asked the 657 voters, “If the election for Treasurer were held today and the candidates were Republican Walker Stapleton, Democrat Betsy Markey, and Libertarian David Jurist, whom would you vote for?” Surprisingly, the percentages remained identical to the poll about Secretary of State – with the Republican candidate receiving 43% support, the Democrat capturing 39%, 13% undecided and the third-party Libertarian receiving 5% of the potential vote.

“The Republicans are performing better across the board then expected in Colorado,” stated Gravis Marketing President Cherie Bereta Hymel. “If the polls hold, the GOP will win the Gov and Senate race, shifting the majority of political power to the GOP and classifying the State of Colorado back to a ‘red’ state as it was in the late 1990’s.”

About Gravis Marketing

Established in 2010 by co-founder Cherie Bereta Hymel, Gravis Marketing is a non-partisan research firm headquartered in Winter Springs, Florida.  Gravis Marketing was the recipient of the 2013 American Association of Political Consultants Award for 2012 Presidential Primary domestic and international phone calls. To learn more about Gravis Marketing and review previous State and Federal polling data’ including their recent poll from Connecticut that infused Gravis Internet Panels to their complete polling package, please visit their website @ http://www.GravisMarketing.com.

Do approve or disapprove of President Obama’s job performance?

Approval of ObamaIf the election for Senate were held today and the candidates were Republican Cory Gardner, Democrat Mark Udall, and Libertarian Gaylon Kent, whom would you vote for? SenateIf the election for Governor were held today and the candidates were Republican Bob Beauprez, Democrat John Hickenlooper, and Libertarian Matt Hess, whom would you vote for? GovernorIf the election for Attorney General were held today and the candidates were Republican Cynthia Coffman, Democrat Don Quick, and Libertarian David Williams, whom would you vote for? Attorney GeneralIf the election for Secretary of State were held and the candidates were Republican Wayne Williams, Democrat Joe Neguse, and Libertarian David Schambach, whom would you vote for? Secretary of StateIf the election for Treasurer were held today and the candidates were Republican Walker Stapleton, Democrat Betsy Markey, and Libertarian David Jurist, whom would you vote for? TreasurerHow likely are you to vote in the General Election on November 4 2014? Likelihood of VotingThe following questions are for demographic purposes. What is your political party affiliation? PartyAre you Hispanic? HispanicWhat race do you identify yourself as? RaceWhich of the following best represents your religious affiliation? Religious affiliationWhat is the highest level of education you have completed? Education CategoryHow old are you? Age groupWhat is your gender? GenderNote: the polls were conducted using IVR technology and weighted by historical voting demographics.