Gravis Marketing Polls Accurately Predicted Most US Senate Races

Gravis Research By Gravis Research November 12, 2014

logoWinter Springs, Fla. – November 12, 2014 – Trying to capture an accurate pulse of a highly diverse voting segment is not an exact science. However, the folks at Gravis Marketing seem to have the ‘secret sauce’ once again as several of their US Senate polling of the 2014 mid-term elections were not only correct – they were accurate; predicting margins of victory for several candidates that will be joining the US Senate officially in January of 2015.

Gravis Marketing, a non-partisan political research and public relations firm launched in 2010 and based in Winter Springs, Fla. has quickly established a solid reputation for delivering accurate results with their polling data. Gravis Marketing was the recipient of the 2013 American Association of Political Consultants Award for 2012 Presidential Primary domestic and international phone calls; primarily based on the success of their polling during that hotly contested election.

Gravis Marketing founder Cherie Bereta Hymel and his team has fine-tuned the polling strategy– by making significant improvements to the team and processes that have allowed them to accurately predict several political results in 2014.

“It’s refreshing to know that the changes we made at the end of 2012 have paid dividends in 2014,” noted Bereta Hymel, who also accurately predicted the demise of the State of Florida’s Constitutional Medical Marijuana Amendment back in February 2014 while most other polls had the legislation passing with overwhelming support. “Our polling is completed different than most as we integrate facts – not opinion or spin with the polling questions and voting demographics polled.”

“With this election, we began to see a fundamental shift from Democratic support to Republican support as early as February 2014 in several states including Maryland, Colorado, North Carolina and Iowa. However, in the end, to be as accurate as our polls were is conclusive proof that our polling technology and data works.”

In three states where the majority of polls showed Democratic victories in the US Senate, Gravis Marketing accurately predicted Republican victories – however the margin of victory in these polls is what separates Gravis’ polling.

In Colorado, Gravis Marketing’s final poll completed on October 16th, 2014 showed Republican Cory Gardner capturing 48 percent support, defeating Democrat incumbent Senator Mark Udall by five points (with nine percent of the polling segment still undecided and a margin of error of plus / minus three points). In the end, Gardner received 48 percent support and won the election by two percentage points.

In Iowa, Gravis polling completing on October 21st showed Republican candidate Jodi Ernst winning the Senate seat with a comfortable margin of 49 percent support over Bruce Braley’s 43 percent (with eight percent still unsure of their vote.) Once again, they accurately predicted the margin of victory within their margin of error, with Ernst capturing 52 percent to Braley’s 44 percent support.

Finally, in North Carolina, Gravis Marketing was on the right side of the hotly contested Thom Tillis versus Democratic incumbent Kay Hagan. However, in this case, they were nearly dead-on accurate, predicting that the Republican candidate Tillis would capture 47 percent of the vote and defeat Hagen by a very narrow one percentage point margin. In the end – Tillis captured 48 percent and won by two points.

“I think that these results prove that our automated calling polling does not skew to conservatives as others have suggested in the past,” stated Bereta Hymel. “We’ve worked very hard to fine-tune our polling methods and science, but as we progress, we are also beginning to integrate better tools and technology that will vastly improve our efficiency and provide even more accurate data for campaigns. The intent of polling in any vertical is to gather accurate data so that you can fine-tune your message to effectively reach your target audience. Spinning polling or only targeting segments that enhance an agenda isn’t accurate. Although our methods might not fall into lock-step with traditional polling – our results speak for themselves; and we’re very proud of that.”

To learn more about Gravis Marketing, please visit their website at

About Gravis Marketing

Gravis Marketing has quickly established itself as a pioneer and leader in marketing solutions in multiple verticals. Founded in 2010 by Cherie Bereta Hymel, a veteran of public relations and political consultation services across the globe for several years, Gravis Marketing has rapidly become a dependable brand that political campaigns can trust to help effectively target, reach and capture more support.

In the past four years, Gravis Marketing has retained multiple awards in political polling and marketing research services. Working with leading political campaigns, public affairs organizations, businesses and non-profit organizations, it has become a primary mission of their company to always customize a solution to fit the individual needs and budget of every client they serve.