Public Opinion Polls

February 26, 2013

Accurate public opinion polls give political candidates invaluable insight into the minds of the voters they seek to represent. As a non-partisan research and data firm, Gravis Marketing offers turn-key public opinion polling services to candidates and campaigns across the political spectrum. Few things in a bruising political contest are more important than a campaign having its finger on the pulse of the electorate. That’s the edge that Gravis Marketing provides with our proprietary public opinion poll methods.

The edge that Gravis Marketing offers to political campaigns also extends beyond the election. Elected officials must rely on public opinion surveys to keep up with “main street’s” opinion. Media coverage can distort issues — and no elected official wants to be caught on the wrong side of an issue. Good public service and representation of the voters requires knowledge of what the voters actually believe. Accurate polling surveys are therefore a valuable public service that more elected officials should rely on.

Gravis Marketing does this middle work for campaigns and elected officials, by communicating and engaging directly with the voters. Our ongoing, non-partisan market research and polling is conducted with a commitment to accuracy behind the mission. Our proprietary phone survey software allows you to be the candidate — and the elected official — who truly listens to their constituents!

Polling Strategies Tailored to Your Needs & Budget

At Gravis Marketing, we understand that polling needs are not “one size fits all.” We can customize a polling plan to best meet the needs of your campaign or organization.

Mixed-Mode Polling: Our mixed-mode polling option combines Interactive Voice Recognition (IVR) calls to landlines (70%) combined with web panel calls to cell phone users (30%). Alternatively to the web panel calls, we can provide text message polling to cell phone users.

Gold Standard Polling: For organizations that want to go even more in-depth with their polling needs, our gold-standard methodology involves a fully-integrated, professional call center dialing landline and cellphone numbers for the most accurate, up-to-date public opinion polls available.

Snap Polling: We can also provide IVR-only polling for fast, “snap” results from landline users within a targeted geographic area.

Fully Integrated Reporting: The result of Gravis Marketing’s polling methods is a fully-integrated report with responses to your provided questions. Poll response answers are tabulated with demographic information about the individuals polled, broken out in easy- to- read results. Keep your finger on the pulse of the issues that matter most to your potential voters, customers or supporters.

Gravis Marketing works with a variety of client types and can provide polling to virtually any list, giving you accurate market research results in a short amount of time:

  • Registered voter lists
  • Consumer lists
  • Business lists
  • Random digit dialing

The Gravis Marketing Public Opinion Poll Difference

The next election is always coming up much sooner than expected. Don’t hesitate to contact us at (800) 371-3129or (407) 454-8600internationally for your FREE consultation with a Gravis Marketing Research Specialist.

We offer the most competitive pricing in the market research and polling arena. If you can find a better price anywhere else, let us know and Gravis Marketing will beat it!

Our customized market research solutions have guided strategy, increased exposure, and provided insight for hundreds of business and political campaigns. We have developed our polling software and market research systems specifically for campaign managers and volunteer teams. We understand exactly what you need to get the job done and supply you with the proper tools to achieve political success.

We Offer AUTOMATED Telephone Polling Systems, Professional Pollers, and Robocall Surveys

  • Telephone polls are designed to be effective, efficient, and affordable.
  • Professional pollers understand how to ask questions, and which questions to ask, in order to obtain unbiased answers. Volunteers conducting polls often lead the voter to answer a certain way. Biased polling is not useful to candidates because the information is not accurate.
  • Robocall Phone Surveys use cutting-edge technology to gather valuable information for the candidate. We deliver surveys that use a consistent voice and tone, which ensures all respondents to receive the same information the same way. We also ensure the questions are worded properly and do not lead the voter to respond in a particular way. This creates valuable and accurate information on how voters feel.

Through the use of Interactive Voice Recognition technology we create automated polls that can cost one-fifth the price of live, call center agents. These savings allow you to poll larger groups more frequently, which can provide real-time data to better guide your campaign.

The campaign season is a volatile time for information going public and the candidate that best responds to these changes, generally has the advantage. Regular political polling monitors and measures public response to breaking news or new issues coming to the media’s attention. The information complied through accurate public opinion polls activated through Gravis Marketing enables you to adjust your message to address new and changing concerns of the public.

Call us at 1-800-371-3129 for your free consultation with our Market Research Specialist

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Our polling and market research solutions come at the lowest prices—guaranteed! If you find a similar service for less, let us know, and we’ll beat it by at least 10%. 

Contact Gravis Marketing today at 1-800-371-3129 or 1- 407-454-8600 to discover how we can craft target-rich public opinion polls designed to vault your campaign to levels of success you expect.

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