Winter Springs, Fla. – People’s Pundit Daily, the most accurate 2014 election projection model on the Internet, recently released the first round of grades for the PPD Pollster Scorecard; with Gravis Marketing capturing top marks in their professional analysis. Headquartered in Winter Springs, Fla., Gravis Marketing was the only robo-calling firm on the PPD Pollster Scorecard and captured an overall A- grade based on a complex system of ratings that considers a pollster’s responsiveness, transparency, methodologies, as well as their ability to get in front of trends (or movement) that other pollsters either miss or end up being slower to the roll.
Gravis Marketing, a relative newcomer in political polling; came on the national polling scene in 2012. The Florida-based pollster quickly proved their home state advantage when they bucked the polling trend and published final polling results surprisingly favorable to President Obama. Gravis outperformed 3 of 4 of the final surveys in the Sunshine State, which showed Romney with a 1- to 6-point lead.
“Gravis and other pollsters who robocall respondents have faced considerable skepticism from pundits and other pollsters,” PPD’s senior political analyst Rich Baris stated. “But they have undoubtedly proven their critics wrong, including me. Doug Kaplan and Co. are transparent, responsive and able to boast more accurate polling results in pivotal races than more-often cited, so-called reliable firms.”
Baris says he has been keeping a particularly close eye on Gravis Polls, which correctly called the North Carolina Senate race between incumbent Sen. Kay Hagan, D-N.C., and now-Sen. Thom Tillis, R-N.C., in their final survey of the 2014 contest. While the Fox Poll, CNN/Opinion Research Poll, and YouGov all gave Hagan the edge in their final surveys, Gravis understated Tillis’ support by just 0.7%.
“Kaplan’s firm caught what turned out to be real, last-minute shift toward Tillis when no other pollster even came close,” Baris added. “In Arkansas, other competing election models were still favoring incumbent Sen. Mark Pryor over now-Sen. Tom Cotton when PPD pushed back and argued that was wholly unrealistic. Gravis was not only in line with that correct assessment but was also the first to show Cotton breaking the ever-important 50% threshold. More recently, it was slow-going over the summer as far as catching on to Donald Trump’s surge in the crowded Republican field. Not for Gravis.”
Gravis Marketing is an award-winning public relations firm with a clientele including political campaigns, public affairs organizations, consultants, and nonprofit organizations across the globe. Founded in 2010 by Doug Kaplan, Gravis Marketing has quickly become an industry leader in innovative turnkey campaign advertising and marketing solutions specializing in innovative call center technologies in a very short period of time.
“We’re extremely happy to be regarded as one of the top political polling firms in the United States,” stated Doug Kaplan; the President of Gravis Marketing. “One of the best comments from Mr. Baris was that he was impressed with our firm’s dedicated to transparency. That’s been a hallmark of our business model since our inception. Our goal is to integrate this same professionalism into every aspect of our business; ensuring our clients receive nothing short of professionalism and perfection with every service we provide. We’re looking forward to a very competitive 2016 general election and look forward to providing our clients and the American voters with factual data so they can make informed decisions.”